This is about me.

I started editing about 15 years ago, first in Premiere and later in After Effects. For the past five years, I’ve been focused on the creative side of advertising, mainly producing short-form content for social platforms and television. That background shaped how I think about timing, pacing, and how to put a project together.

​

These days I do a bit of everything. I come up with ad concepts, pitch them, write scripts, direct shoots, manage small crews, and then either edit the work myself or guide editors through the process. My fingerprints are on every step, from the first sketch of an idea to the final cut.

​

I like projects that feel authentic, where the humor isn’t forced, the people feel real, and the end result doesn’t scream “ad” but still gets attention. I’m drawn to scrappy but polished work: playful, stylized, and built to stand out without losing its honesty.

​

For me, the fun is in seeing a project all the way through. Whether it’s shaping a concept from scratch, running a lean set, or sitting with a mountain of footage and discovering what story is hidden inside, that is where I do my best work.